Does your preschool have a mobile-friendly website yet? You can use Google's Mobile Friendly Test to find out for sure. Many are, but if you haven't gotten on-board yet, here are some compelling reasons why this should be a priority for you now: Families are searching for...
Read MoreSo they've taken the tour, you've followed up with them, and they tell you that they're choosing another preschool. It's easy to take this kind of news personally, but every problem is really an opportunity. Here's how you can turn adversity into an advantage and learn from these experiences...
Read MoreA modern website is a critical tool for every early childhood education center. With so many schools looking to redesign and capture the attention of prospective families, it's easy to make mistakes. Here are five big mistakes, and how you can fix them. 1. Coming Soon or...
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So you've given a new prospective family a tour. Do they enroll immediately? If not, then this is a great opportunity to continue to nurture your preschool's relationship with the prospective student's caregivers. Here's how you can use your online and offline marketing to strategically...
Read MoreGoogle Analytics www.google.com/analytics/ Google Analytics is a powerful tool that helps you understand on-site statistics. It helps you to understand how your school's website is performing, and how your audience is interacting with your content. Here are some questions that Google Analytics can help you answer: How many visitors have...
Read MoreYour website is the only part of your preschool's online marketing that you have complete control over. Make sure you're sending the right signals to both search engines and prospective families by following these important tips: 1. Be Chatty on Your Homepage It's a common mistake to include...
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