Most marketing treats enrollment like a transaction. We treat it like a relationship. Catalyst is built around every stage of the family journey, from the moment they first hear your name to long after their child has graduated.
See the framework ↓Families do not enroll in a straight line. They discover, consider, hesitate, tour, decide, and then decide again every year. AITERA maps each of those moments so your marketing shows up at the right time, not just the obvious one.
A family in your area is asking around. Searching online. Talking to neighbors. Getting recommendations from their pediatrician. Are you showing up?
Discovery happens in more places than it used to. Word of mouth, Google search, AI assistants, social media, local directories, a friend's recommendation. Families arrive from all of them. Catalyst builds your visibility across every channel so the families who are looking can find you, and what they find makes them want to reach out.
A family fills out your form on a Tuesday afternoon. What happens next?
Inquiry is a high-intent moment. A family has raised their hand. How fast you respond, how warm that response feels, and how easy it is to schedule a tour all shape whether they move forward or quietly call someone else. We help you get this right.
A family walks through your doors. What do they feel?
The tour is not a sales pitch. It is a conversation. Families at this stage are imagining their child here. We equip you with polished collateral and a tour approach that listens first and lets your center speak for itself.
A family shows up for their first day. This is where the real relationship begins.
Enrollment is the beginning of the next stage of the relationship, not the finish line. The families who feel welcomed, informed, and confident in the first weeks become your strongest advocates. We help you build an enrollment experience that makes that confidence real.
Twelve months later, does that family still feel connected to your center?
Retained families are worth far more than new inquiries. They re-enroll. They refer. They leave reviews. But retention does not happen on its own. District preschools, new competitors, and changing family circumstances are always in the background. When communication goes quiet, families start to wonder. We help you maintain a steady rhythm so your families feel connected, stay confident in their choice, and keep saying yes.
A family's child graduated two years ago. Do they still think about your center?
Alumni are one of the most underestimated marketing assets any center has. A thoughtful touchpoint at the right moment keeps the relationship warm. That warmth drives referrals, reviews, and goodwill that no ad budget can buy.
Every center that works with PMG gets a dedicated pod: three people who know your center's story, your goals, and your community. Not a rotating account manager. The same three people, every month.
MS
Your primary point of contact. She manages the day-to-day relationship, drives task execution, keeps things moving, and is the first call when something comes up. You will know her name.
The person who makes sure nothing falls through.
LS
The big-picture guide. She sets the direction, connects your goals to what is working across the field, reviews performance, and makes sure the pod's work adds up to a strategy, not just a task list.
The person who keeps your eye on the right target.
PA
The technical expert behind the work. SEO, design, content systems, platform setup, and brand consistency. She makes sure everything looks right, works right, and holds up under scrutiny.
The person who makes sure the design, the SEO, and the systems are all working the way they should.
No long ramp-up. No discovery phase that drags on for months. Your pod moves fast, builds the foundation, and gets your center in front of families quickly.
Days 1 to 30
Days 31 to 60
Days 61+
Most directors find out in the first conversation. It does not take long when you know what to look for.