Resources for: July 2016

AELL Webinar 5 Modern Marketing Strategies for PreschoolsWebinar:
Modern Marketing Strategies to Reach Today’s Families

This webinar was Presented for the Association for Early Learning Leaders audience on July 27, 2016. During this webinar we introduced five modern marketing strategies that you can use to reach more families, achieve your enrollment goals, and build your school’s reputation & authority in the early care and education marketplace. This page contains quick links to the resources that were discussed during the presentation.

Local Search Marketing

Google Local Profile

Google My Business
https://www.google.com/business/

Aggregators of Location Data

Infogroup
http://www.infogroup.com/

Neustar Localeze
https://www.neustar.biz/

Acxiom
http://www.acxiom.com/

Factual
https://www.factual.com/

Foursquare
http://business.foursquare.com/

Strategic Alliances

Example Google Searches

Just click, these will show businesses in your local area

pediatric dentists near me
https://www.google.com/#q=pediatric+dentists+near+me

family photographers near me
https://www.google.com/#q=family+photographers+near+me

indoor play spaces near me
https://www.google.com/#q=indoor+play+spaces+near+me

Event Hosting Marketing

Email List Providers

MailChimp
http://mailchimp.com/

Constant Contact
https://www.constantcontact.com/

iContact
https://www.icontact.com/

Event Promotion

Eventbrite
https://www.eventbrite.com/

craigslist
https://craigslist.org/

Meetup
http://www.meetup.com/

Eventful
http://eventful.com/

Townscript
https://www.townscript.com/

EventSetter
http://www.eventsetter.com/

YourEventFree
http://www.youreventfree.com/

Bookmyentry
http://www.bookmyentry.com/

EventsNearHere
http://www.eventsnearhere.com/

Advertising

Major Advertising Opportunities

Google AdWords
https://www.google.com/adwords/

Faceebook Advertising
https://www.facebook.com/business/

Meetup
https://www.meetup.com/

Monitoring & Tracking

Google Analytics
https://analytics.google.com/

UTM Link Generator
Used to Create a Link Trackable in Analytics
https://support.google.com/analytics/answer/1033867?hl=en#url_builder_form

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