About Us
Here at the Preschool Marketing Group our mission is to help great preschools and early childhood education centers succeed through smart marketing. We understand that the world of early childhood education marketing is constantly evolving, and that’s why we offer innovative solutions that bridge the gap between online and offline marketing. Our team of experts are passionate about helping centers leverage the convergence of change that has occurred in the past decade, so they can reach and engage with today’s families with young children. We believe that your marketing and communication should be as amazing as your vision for your center is, and we’re dedicated to ensuring that you have the tools and support you need to achieve your goals. At PMG, we love nothing more than seeing our centers thrive and make a positive impact on the lives of the children and families they serve.
Our Leadership
Brian Foy
Co-Founder and Technical Lead
Brian Foy is the co-founder and technical lead of the Preschool Marketing Group. With nearly three decades of experience in web design and digital marketing, he has been building and refining digital solutions since completing his first client website in 1996.
At the Preschool Marketing Group, Brian oversees the technology that powers client success. From web design and analytics to marketing infrastructure and automation, he ensures that centers have reliable, effective, and future-ready tools to grow in a competitive environment.
Tiffany Torres
Co-Founder and Chief Creator of Opportunities
Tiffany Torres is the co-founder of the Preschool Marketing Group and a recognized leader in early childhood education marketing. With more than 25 years of marketing experience, including 14 years dedicated to early learning, she has developed frameworks that help schools strengthen enrollment, build family trust, and communicate their value with clarity.
She has shared her expertise with national associations such as AELL and NAEYC, as well as local early childhood organizations, equipping leaders with strategies to navigate today’s competitive and technology-driven landscape.
Tiffany’s leadership reflects both her business expertise and her passion for early childhood education, guiding PMG in helping centers carry out their vision with strength and confidence.
Our Mission, Purpose, and Values
At the Preschool Marketing Group, we’re passionate about empowering great learning centers . We understand that with the right combination of ECE marketing expertise, guidance, and hands-on help, these centers can realize their success. We firmly believe that early learning holds the key to shaping the future of our young learners. We are committed to providing our centers with the tools, resources, and support they need to achieve their full potential.
Value
We take pride in providing exceptional value by immersing ourselves fully in the field of early childhood education marketing. Our team possesses a wealth of highly specialized knowledge that is tailored to meet the unique needs of our centers. We’re fully committed to supporting our clients in achieving their goals and helping their centers reach their full potential. With our expertise and dedication, we’re confident that we can help your center get to where it needs to be and achieve that next level of success.
Respect
At PMG, we approach every program with a deep respect for the diversity of educational philosophies, audiences, and demographics. We recognize that each center is unique and has its own set of challenges and opportunities. Our team is committed to taking a highly-customized approach to our solutions, tailoring our strategies to the specific needs and goals of each center. Our focus on inclusivity ensures that every program we work with receives the support they need to thrive, regardless of their background or circumstances.
Integrity
Integrity is at the heart of everything we do at PMG. We’re committed to effective and ethical marketing approaches that uphold the integrity of our centers’ reputations. All of our work is carried out by our exceptional in-house team, without any outsourcing or subcontracting to third-party companies. This guarantees that our centers receive the highest quality service from the very beginning until the end.
Joy
We pursue every aspect of our work with a sense of joy and purpose. We know we’re contributing to one of the most noble pursuits there is – helping children thrive. We take immense pride in knowing that the work we do helps our centers teach and inspire the next generation of leaders. Seeing our centers succeed in their goals brings us tremendous joy. It’s what motivates us to go above and beyond every day. We’re deeply committed to partnering with our clients. It is our goal to help them achieve their goals for their programs, and make a meaningful impact on young lives.
Empathy
We approach our clients with empathy. We aim to demonstrate understanding by listening to our school’s goals and dreams, and make them our own.
We believe empathy is a critical component of effective relationships with our centers. We strive to demonstrate a deep understanding of each program’s goals and dreams. We actively listen to their unique needs and challenges. Our team takes the time to immerse ourselves fully in our clients’ world, seeking to understand their vision for their center and their families. In doing so, we’re able to provide more meaningful and effective support, tailored specifically to their needs. With this approach, we help our clients achieve the success of their vision and make a lasting impact on the children and families they serve.
Accessibility
We are committed to offering valuable ECE marketing solutions that are accessible to centers of all levels, areas, demographics, and technical capabilities. We believe that every center, regardless of its size, location, or resources, should have access to the tools and support they need to succeed in today’s competitive early learning environment.
Our History
The Preschool Marketing Group was founded in 2012, growing out of a husband and wife marketing team with more than nineteen years of small business marketing experience. Their journey into early childhood education was deeply personal, sparked by the birth of their first child. They quickly realized that too many outstanding preschools and childcare centers were struggling, not because they lacked quality, but because families could not see their value.
At the time, very few marketing agencies specialized in early childhood education. The field was filled with generalists who dabbled in childcare marketing but lacked the expertise and professionalism needed to genuinely help centers thrive. PMG was created to fill that gap with a mission to bring clarity, confidence, and growth to schools through smart, strategic marketing.
In the years since, PMG has grown to serve thousands of centers across the country. We have expanded our services to meet schools at every stage of their journey, whether building foundational visibility, scaling enrollment, or strengthening family engagement. Along the way, we have been honored to speak at industry-leading organizations like AELL and NAEYC, sharing strategies that move early learning forward.
Today, our flagship initiatives, Spotlight and Catalyst, are driving preschool success. As parent behavior shifts toward search, reviews, and AI-driven decision-making, these programs ensure that centers remain visible, relevant, and trusted in their communities.
We’re excited for the future of early learning. As competition grows and technology evolves, PMG continues to stay ahead of the curve by refining strategies, building frameworks, and developing new tools to help centers innovate and thrive. The future is bright, and we are proud to stand with schools as they do the great work of shaping young lives.