Preschool Marketing Consulting
Marketing is a full time job! At most preschools however, it’s usually someone with pre-existing responsibilities that gets tasked with marketing. We offer monthly marketing retainers to help alleviate some of that pressure. We offer low cost “DIY with our help” options, and full service “done mostly for you” options. Either way, you will get the marketing information and ideas you need, along with the hands on help to implement them.
What is the Preschool Marketing Coaching and Consulting Program?
Our Coaching and Consulting Program is a unique approach to marketing success for preschools. It’s individualized for your school’s specific goals and aspirations. It’s simple: we provide you with smart, insightful coaching. You stay in complete control of your marketing while getting the benefits of our professional insight, recommendations, and strategies. We also help you through the hands-on technical and professional design aspects of your marketing during the consulting & production phase. Each month we also provide you with flexible time that you can use for either additional coaching or additional consulting.
We help you to…
- Identify and clarify your preschool’s marketing goals
- Establish sensible marketing milestones for your preschool
- Discover which marketing channels resonate best with your families
- Pinpoint strategies for connecting with families in your area
- Optimize your web presence to appeal to both your families and Google
- Implement effective local review strategies to bolster online word of mouth
- Hone your enrollment pathway and follow up process with prospective family’s
- Track and monitor the effectiveness of all your preschool’s marketing efforts
How does it work?
Your coaching session(s) take place via phone or web meeting (such as Skype or Google Hangout). Each month, we look at where you are, where you’ve been, and where you want go. Your coaching conversation(s) will help you establish your preschool’s marketing agenda for the month, follow-up on topics from previous months, and answer any questions you may have. We provide you with a summary email that reviews the topics discussed and outlines related action items.
Consulting & Production
During the consulting & production phase, we address the hands-on marketing tasks you need our help with. This may involve work like: Installing Google Search Console and Google Analytics to your website to allow for monitoring and tracking or website statistics. Claiming, optimizing, and requesting verification of your Google Local Profile to bolster rankings in Google’s local and Maps search results. Designing/Redesigning review encouragement collateral so you can collect great reviews even faster. Designing/Redesigning your brochure and other tour packet materials to enhance your schools brand and perceived value. Securing local citations and links to your website to strengthen your overall on-line presence. Content Marketing ideation (for blog/social media) to help attract new families and retain those currently enrolled. Ongoing monitoring and fixing of technical SEO issues that arise on your website so that your school stays in line with Google’s Webmaster Guidelines. Ongoing search engine optimizations for your website’s pages to keep your site in line with current SEO best practices and encourage higher ranking in Google and other search engines.
C/C Flexible Time
Your flexible time can be used for additional coaching or additional consulting. This gives you the flexibility of having more time to get answers to your marketing questions, further discuss strategy, or get additional hands-on help. You can choose how you would like to us use this time for you each month. If you do not have a preference, and would prefer that we put this time toward whatever we determine would be the most helpful, we will do that for you.
What does it cost?
We offer three levels of our Preschool Marketing Coaching and Consulting program. Whether you are a preschool owner or director that is looking to get your school moving in the right direction, looking for a more comprehensive approach to your preschool marketing, or looking to take your preschools marketing to the next level, we have a retainer that meets your needs.
Each Month You Receive:
Each Month You Receive:
Each Month You Receive:
$600 per month
$787.50 per month
$1,100 per month
$1,575 per month
$1,500 per month
$2,362.50 per month
Who is the Preschool Marketing Group?
The Preschool Marketing Group is a full-service marketing consulting and creative studio with the mission of helping preschools thrive through smart marketing. We specialize in helping preschools increase enrollment and revenue by maximizing their marketing efforts. We focus on smart, ethical, and modern marketing strategies to make sure your preschool gets the most value out of every marketing dollar spent.
What makes PMG unique?
We are a marketing company that is immersed in, and focused on, the world of early childhood education marketing. It’s what we do all day, every day. Because of this, no other marketing company can offer you the type of hands-on expertise we have when it comes to generating awareness and interest with prospective families in your area. We are trusted by preschools all over the US, and are active in the ECE leadership community. We’ve given webinars, held information sessions, and have been invited to speak at events for organizations like the Association of Early Learning Leaders (AELL) about topics that include preschool website design, information architecture, copy development, and modern marketing strategies for ECE leaders.
The Preschool Marketing Group is driven to help great preschools and early childhood education centers succeed through smart marketing. We help schools leverage the convergence of change that has occurred in the past decade to get in front of today’s families with young children by offering a variety of services that bridge the gap between online and offline marketing. It’s our goal to ensure that your marketing and communication strategies are as amazing as your preschool is. We love helping great schools thrive.
What Our Clients Have To Say…
“I definitely have more families coming in from finding us on the internet than previously and I have developed best practices to better market to families who visit the school. I highly recommend Tiffany and the Preschool Marketing Group. You will benefit from their guidance, both personally and professionally.”
– Peggy Clabough, Director – Little Footprints Learning Center