About PMG

Built for the work of early learning.

We started PMG because great early learning centers were being outpaced by generic marketing advice that did not understand their world. That gap is what we close.

300+
Centers served nationwide Preschools and early learning centers across the country trust PMG with their growth.
100%
In-house team No outsourcing. No subcontracting. Every deliverable comes from our team, start to finish.
ECE
Sector-specific expertise We work exclusively in early childhood education. This is all we do.
The Why

Great centers deserve great marketing.

The early childhood education sector is one of the most mission-driven fields there is. The leaders running these centers pour everything into the children and families they serve. What they often do not have is time, and marketing expertise built for their specific situation.

Most marketing agencies treat ECE centers as a small business vertical to be templated and scaled. We see it differently. These centers have real community roots, distinct educational philosophies, and families who make enrollment decisions based on trust, not just search rankings.

PMG was built around that understanding. Our work is designed to surface what makes each center genuinely valuable to its community, and to connect that value to the families who need it.

"We are fully committed to supporting our centers in achieving their goals and helping them reach their full potential."
01
Sector focus, not sector adjacency We do not dabble in ECE between other industries. This is the full scope of our work, which means our team builds real depth.
02
Customized to each center No two centers have the same community, demographics, or competitive landscape. Our strategies reflect that.
03
Accessible to centers of every size Strong marketing support should not require a large internal team or a franchise budget. We built our plans to serve centers where they actually are.
04
Built on ethical foundations Integrity governs our approach. We use honest, effective marketing and never recommend tactics that would compromise a center's reputation.
Our Values

What guides how we work

Seven values govern everything at PMG, from how we build strategies to how we handle difficult conversations with the centers we serve.

Value

Specialized ECE expertise delivered with full commitment. We immerse ourselves in this field so centers don't have to navigate it alone.

Respect

Every center is unique. We approach each program with genuine respect for different educational philosophies, communities, and demographics.

Integrity

All work is done in-house, every time. No subcontracting, no shortcuts. What we promise is what we deliver.

Joy

We know what this work is for. Helping centers teach and inspire the next generation is the kind of purpose that keeps us going above and beyond.

Empathy

We listen before we strategize. A center's goals and vision become our own. That immersion is what makes our support genuinely useful.

Innovation

We stay at the front of what works in ECE marketing, from platform changes to new tools, so our centers always benefit from a team that is evolving.

Reach

Strong marketing should be accessible regardless of location, size, or budget. No great center should fall behind simply because of where they are.

How We Work

A dedicated pod. Your center is never on its own.

Every center at PMG is served by a three-person pod. Not a rotating team, not a ticket queue. The same three people, working in a coordinated rhythm, owning your center's outcomes together.

MS
Marketing Specialist
Your Primary Contact

Manages the day-to-day relationship, drives task execution, and keeps communication clear and consistent. The center's main point of contact at every stage of the journey.

LS
Lead Strategist
Strategic Oversight

Guides big-picture strategy, ensures goals align with what is working across the field, and closes out workstreams. The strategic backbone behind every initiative.

PA
Production Assistant
Execution and Output

Handles design, SEO, content, and systems work. Ensures every deliverable is technically sound, on brand, and completed to standard without the center lifting a finger.

Clarity
Every role and responsibility is clearly defined
Collaboration
Each person's expertise strengthens the whole
Accountability
Commitments are tracked and honored
Communication
Information moves openly and early
Enjoyment
Work should feel meaningful and energizing
The PMG Difference

What makes this unlike anything else.

Most centers have tried some version of marketing help before they find PMG. A local agency. A freelancer. An in-house post or two. The common thread is the same: generalist help applied to a specialist problem.

PMG is built differently, from the structure of how we staff and work, to the frameworks we use, to how we measure what we do.

Early childhood education is all we do Not a niche inside a general agency. Not a small business vertical. PMG was built exclusively for ECE centers, and that focus creates expertise no generalist firm can match.
The pod model means continuity Centers work with the same team, not a new contact every quarter. That continuity builds genuine understanding of a center's community, goals, and history.
A structured journey, not ad-hoc services Every center moves through a defined pathway. We know where they are, what comes next, and how to build momentum at each stage, because we designed that process from the ground up.
No outsourcing. Ever. Every deliverable is produced by the PMG team. That is not an operational detail. It is a commitment to quality that shows up in every piece of work a center receives.
Built to scale with the center Plans are structured so centers can start at the level that fits and grow into more. The relationship deepens as results build, not as an upsell cadence.
Our Story

Started from a personal place. Built for the long haul.

PMG was founded in 2012 by Brian Foy and Tiffany Torres, a husband-and-wife team who had spent nearly two decades building marketing programs for small businesses. Then they had their first child, and everything shifted.

Looking for early care, they encountered the same thing over and over: centers doing remarkable work that families simply could not find. Not because the centers lacked quality, but because they lacked visibility. The field was full of generalists who dabbled in childcare marketing without really understanding it.

That gap was the founding idea. PMG was built to close it, not as a sideline, but as the whole business. Early childhood education, nothing else, done right.

In the years since, PMG has grown to serve centers across the country, earned recognition from AELL and NAEYC, and built flagship programs in Spotlight and Catalyst that continue to drive enrollment for the centers in our care. The gap is still real. We are still closing it.

2012
PMG is founded Brian and Tiffany launch the Preschool Marketing Group, building on 19 years of small business marketing experience and a deeply personal motivation.
Early
ECE-only focus established From the start, PMG commits to early childhood education exclusively. No other verticals. That decision shapes everything that follows.
2016
Centers across the country PMG scales across the country. Tiffany speaks at AELL and NAEYC. The team develops the frameworks that will eventually become the Catalyst program.
2023
Spotlight launches PMG's flagship content program launches in early 2023, giving centers a consistent, managed presence across search, social, and their local community.
Today
Spotlight and Catalyst driving results As families shift toward search, reviews, and AI-driven decisions, PMG's flagship programs keep centers visible, relevant, and trusted in their communities.
Leadership

The people behind the work

PMG was built by two people with complementary instincts: one who sees where things need to go, and one who figures out how to get there. That dynamic still drives everything.

Tiffany Torres
Co-Founder
Tiffany Torres
Chief Creator of Opportunities

Tiffany is the reason PMG exists in the form it does. With more than 25 years in marketing and 14 years focused exclusively on early childhood education, she has developed a point of view on ECE marketing that is hard-won and genuinely rare. She sees the whole field, where it is, where it is going, and what centers need to do right now to stay ahead of it.

She has shared those strategies with national associations including AELL and NAEYC, and with local ECE organizations across the country. Centers that work with her come away with more than a to-do list. They come away with a clearer sense of what they are building and why it matters.

Tiffany holds the vision. She pushes the thinking. She is the reason the work stays connected to the mission of early learning rather than drifting into generic marketing tactics that happen to mention preschools.

The Vision
Brian Foy
Co-Founder
Brian Foy
Chief Technology Officer

Brian built his first client website in 1996. Nearly three decades later, he is still the person who figures out how to make the technical side of things actually work. That instinct, not just knowing what the tools are, but knowing how to build something reliable with them, is what makes PMG's infrastructure as solid as it is.

As CTO, Brian oversees the technology layer that runs underneath everything PMG does. Web design, analytics, marketing infrastructure, automation, the systems that power Polaris and Catalyst. When centers ask why things just work, Brian is the reason.

He is the execution counterpart to Tiffany's vision: wherever the strategy points, Brian builds the road. The combination of those two instincts, one reaching forward, one making it real, is the engine PMG has always run on.

The Execution

Ready to see what this looks like for your center?

Let's talk about where your center is right now and what it would take to get to where you want to be.

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