Why Should Your Center Have a Parent-Centered Approach? There are many reasons why a center should focus on the parents and families. Most parents coming to you want or need your help. You are responsible for making these valuable interactions centered on how you and the...
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Online surveys can be awesome for your center. Offering your families simple, non-controversial surveys about your center or community will draw attention to your center and engage your current families, among other benefits. There are various types of surveys your center can conduct depending on the...
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Going through the process of a quarterly review for your center is an amazing way to get a high-level view of everything that’s going on. Taking an hour to an hour and a half to do a little self-reflection of your center every three months...
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Your center’s photos are a wonderful chance to show off its best features. They can highlight the quality care and education you provide to children. The photos can show what a valuable service you are providing to your community and inspire prospective families to make...
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What is a GBP? When you need to find something, where’s the first place you look? The answer for most of your audience is Google. Over 90% of your center’s target audience (Millennials, Older Gen Z) starts their research on Google. GBP or GMB stands for Google...
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We've talked a great deal about how important successful marketing is for your preschool to fulfill your vision for your center and draw in new prospective families. But once they call, what are the next steps? How do you respond to emails? What do you...
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When researching preschools, most articles or blogs that result from a Google search are about how to pick the best preschool for your child or the “Top 10 Things to Look for in a Preschool”. This shows us that parents are evaluating your center before...
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When you are running errands around town, stop and take a minute. What do you see? I see a man taking a call on his phone while walking across the street, a young woman working on her computer while her kids are playing at the...
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Exploring different marketing approaches can sometimes be challenging. Let’s face it; we’re not in the days where soliciting door-to-door is acceptable anymore, especially when advertising for a child care center. How receptive would you be to someone knocking on your door offering to take care...
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In the world of online marketing for preschools, abundant local citations with accurate NAP information are critical. Your school needs to have listings in various directories, and all of those listings need to contain accurate information about your school or prospective local families may skip...
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If your school or day care is running AdWords, and you do not have an extensive negative keywords list in your account, then you are likely wasting some of your advertising budget by spending money on clicks you never wanted in the first place! This...
Read MoreDoes your preschool have a mobile-friendly website yet? You can use Google's Mobile Friendly Test to find out for sure. Many are, but if you haven't gotten on-board yet, here are some compelling reasons why this should be a priority for you now: Families are searching for...
Read MoreSo they've taken the tour, you've followed up with them, and they tell you that they're choosing another preschool. It's easy to take this kind of news personally, but every problem is really an opportunity. Here's how you can turn adversity into an advantage and learn from these experiences...
Read MoreA modern website is a critical tool for every early childhood education center. With so many schools looking to redesign and capture the attention of prospective families, it's easy to make mistakes. Here are five big mistakes, and how you can fix them. 1. Coming Soon or...
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So you've given a new prospective family a tour. Do they enroll immediately? If not, then this is a great opportunity to continue to nurture your preschool's relationship with the prospective student's caregivers. Here's how you can use your online and offline marketing to strategically...
Read MoreGoogle Analytics www.google.com/analytics/ Google Analytics is a powerful tool that helps you understand on-site statistics. It helps you to understand how your school's website is performing, and how your audience is interacting with your content. Here are some questions that Google Analytics can help you answer: How many visitors have...
Read MoreYour website is the only part of your preschool's online marketing that you have complete control over. Make sure you're sending the right signals to both search engines and prospective families by following these important tips: 1. Be Chatty on Your Homepage It's a common mistake to include...
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