Online surveys can be awesome for your center. Offering your families simple, non-controversial surveys about your center or community will draw attention to your center and engage your current families, among other benefits. There are various types of surveys your center can conduct depending on the...
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What is a GBP? When you need to find something, where’s the first place you look? The answer for most of your audience is Google. Over 90% of your center’s target audience (Millennials, Older Gen Z) starts their research on Google. GBP or GMB stands for Google...
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When researching preschools, most articles or blogs that result from a Google search are about how to pick the best preschool for your child or the “Top 10 Things to Look for in a Preschool”. This shows us that parents are evaluating your center before...
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Exploring different marketing approaches can sometimes be challenging. Let’s face it; we’re not in the days where soliciting door-to-door is acceptable anymore, especially when advertising for a child care center. How receptive would you be to someone knocking on your door offering to take care...
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In the world of online marketing for preschools, abundant local citations with accurate NAP information are critical. Your school needs to have listings in various directories, and all of those listings need to contain accurate information about your school or prospective local families may skip...
Read MoreSo they've taken the tour, you've followed up with them, and they tell you that they're choosing another preschool. It's easy to take this kind of news personally, but every problem is really an opportunity. Here's how you can turn adversity into an advantage and learn from these experiences...
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So you've given a new prospective family a tour. Do they enroll immediately? If not, then this is a great opportunity to continue to nurture your preschool's relationship with the prospective student's caregivers. Here's how you can use your online and offline marketing to strategically...
Read MoreGoogle Analytics www.google.com/analytics/ Google Analytics is a powerful tool that helps you understand on-site statistics. It helps you to understand how your school's website is performing, and how your audience is interacting with your content. Here are some questions that Google Analytics can help you answer: How many visitors have...
Read MoreYour website is the only part of your preschool's online marketing that you have complete control over. Make sure you're sending the right signals to both search engines and prospective families by following these important tips: 1. Be Chatty on Your Homepage It's a common mistake to include...
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