Why Should Your Center Have a Parent-Centered Approach? There are many reasons why a center should focus on the parents and families. Most parents coming to you want or need your help. You are responsible for making these valuable interactions centered on how you and the...
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Online surveys can be awesome for your center. Offering your families simple, non-controversial surveys about your center or community will draw attention to your center and engage your current families, among other benefits. There are various types of surveys your center can conduct depending on the...
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Going through the process of a quarterly review for your center is an amazing way to get a high-level view of everything that’s going on. Taking an hour to an hour and a half to do a little self-reflection of your center every three months...
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Your center’s photos are a wonderful chance to show off its best features. They can highlight the quality care and education you provide to children. The photos can show what a valuable service you are providing to your community and inspire prospective families to make...
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What is a GBP? When you need to find something, where’s the first place you look? The answer for most of your audience is Google. Over 90% of your center’s target audience (Millennials, Older Gen Z) starts their research on Google. GBP or GMB stands for Google...
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We've talked a great deal about how important successful marketing is for your preschool to fulfill your vision for your center and draw in new prospective families. But once they call, what are the next steps? How do you respond to emails? What do you...
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When researching preschools, most articles or blogs that result from a Google search are about how to pick the best preschool for your child or the “Top 10 Things to Look for in a Preschool”. This shows us that parents are evaluating your center before...
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When you are running errands around town, stop and take a minute. What do you see? I see a man taking a call on his phone while walking across the street, a young woman working on her computer while her kids are playing at the...
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Exploring different marketing approaches can sometimes be challenging. Let’s face it; we’re not in the days where soliciting door-to-door is acceptable anymore, especially when advertising for a child care center. How receptive would you be to someone knocking on your door offering to take care...
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